The creator economy has a skills gap. We're closing it.
Hosts of Influence is the professional development platform for creators who want to build real businesses — and brands who want to work with them better.
The Problem
Creators are told to "just post more." Brands are told to "just find influencers." Neither strategy works.
The creator economy is a $250B+ industry built on handshake deals, misaligned expectations, and professionals who were never taught the business side of what they do. Creators don't know how to price, pitch, or protect their work. Brands don't know how to brief, evaluate, or retain the right partners.
Hosts of Influence exists because someone needed to teach the business skills this industry skipped.
Built for the people actually doing the work.
For Creators
You've built an audience. You're getting inbound. But you're saying yes to the wrong deals, undercharging, and running your "business" from your Notes app. You're talented — you just never got the professional development that every other industry takes for granted.
Our workshops give you the frameworks, the pricing strategy, and the negotiation skills to run your creator career like the business it already is.
We don’t believe in cookie-cutter formulas. At Hosts of Influence, everything we do is rooted in clarity, creativity, and strategy that feels aligned to you.
For Brands & Teams
You know creator partnerships matter, but your team is still figuring out what a good brief looks like, how to measure ROI beyond impressions, and why your best creators keep leaving. The problem isn't your budget — it's your process.
Our workshops teach brand teams the etiquette, structure, and strategy that turn one-off sponsorships into long-term partnerships that actually convert.
Three ways to learn with us.
IRL Workshops
Professional development for creators and brand teams.
Half-day and full-day workshops delivered on-site at your company, conference, or campus. Every session is built around a real business skill the creator economy needs — pricing, pitching, negotiation, brand partnerships, content strategy, and more.
Not a lecture or a fireside chat, but a working session where your team leaves with frameworks they can use Monday morning.
What participants walk away with: — A pricing framework based on actual deliverables, not follower count — A pitch template that gets replies from brand partners — Negotiation language for scopes, usage rights, and exclusivity — A content strategy that ties to business outcomes, not vanity metrics
Creator Etiquette™
The podcast about the unwritten rules of the creator economy from a creator, for the industry.
Creator Etiquette is the show where we break down how creators and brands should actually work together, the expectations no one sets, the conversations no one has, and the mistakes both sides keep making.
Each episode covers a real scenario… what happens when a brand ghosts after a campaign, how to negotiate usage rights without torpedoing the relationship, when to walk away from a deal that looks great on paper. Tactical, honest, no fluff and a whole lot of information you don’t ever want to miss out on!
What participants walk away with: — A pricing framework based on actual deliverables, not follower count — A pitch template that gets replies from brand partners — Negotiation language for scopes, usage rights, and exclusivity — A content strategy that ties to business outcomes, not vanity metrics
The Weekly Playbook
Creator economy strategy, delivered every week.
One email every week with the trends shaping the creator economy, the deals that are actually working, and the strategies you should be stealing, broken down by someone who's been in the business for a decade from both the creator and brand POV.
All the information you need to make better business decisions as a creator or a brand working with them.